White Magic tells the inspiring story of M. P. Ramachandran, the entrepreneur who transformed a simple idea into one of India’s most successful FMCG companies.

Starting with the concept of a high-quality fabric whitener, Ramachandran built what would become Jyothy Labs, the company behind the iconic Ujala brand. From modest beginnings, his vision, determination and relentless focus on quality helped create a powerful Indian FMCG enterprise.

In this engaging biography, Ramachandran shares the philosophy that shaped his journey — his approach to leadership, the principles that guided his decisions, and the lessons he learned while building and expanding Jyothy Labs.

The book offers fascinating insights into key moments in the company’s growth, including the landmark Henkel India acquisition, the expansion of Jyothy Labs’ product portfolio, and how the company navigated major challenges such as the Covid crisis.

Known for his simplicity and positive outlook, Ramachandran — instantly recognisable for his trademark white attire — has become a role model for aspiring entrepreneurs across India.

An inspiring and insightful read for entrepreneurs, business leaders, students and anyone interested in the story behind one of India’s most successful home-grown FMCG brands.

⸻

Book Details

• Author: T. S. Preetha
• Pages: 270
• Language: English
• Published: January 2023
• Format: Paperback

⸻

Delivery Details

• Printed book delivered to your address
• Delivery available across India
• Orders are typically dispatched within 2–3 working days