White Magic tells the inspiring story of M. P. Ramachandran, the entrepreneur who transformed a simple idea into one of India’s most successful FMCG companies.

Starting with the concept of a high-quality fabric whitener, Ramachandran built what would become Jyothy Labs, the company behind the iconic Ujala brand. From modest beginnings, his vision, determination and relentless focus on quality helped create a powerful Indian FMCG enterprise.

Book Details

• Author: T. S. Preetha
• Pages: 270
• Language: English
• Published: January 2023
• Format: Digital (PDF)

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